AI Co-Pilot enabled Insurance Brokerage

Peter Haenni

• 1 min read
AI Co-Pilot enabled Insurance Brokerage
SIPOC map auto generated by the ProcessHorizon web app

Insurance brokerage is the business of helping people & organizations find & purchase insurance coverage that fits their needs. Instead of selling insurance policies from just one company (like an insurance agent who works for a single insurer), an insurance broker acts as an independent middleman between clients and multiple insurance companies.

1. Needs Assessment process

  • AI pre-populates client risk profile from existing data
  • AI generates initial risk assessment (patterns, gaps, exposures)
  • Broker reviews, validates, and discusses with client

2. Market Search & Policy Comparison process

  • AI scans multiple insurers instantly
  • AI ranks policies (cost, coverage, exclusions, client preferences)
  • Broker fine-tunes shortlist with expert judgment

3. Policy Recommendation process

  • AI generates draft recommendation (pros/cons, risks, compliance check)
  • Broker personalizes advice, adds human insights
  • AI generates easy-to-understand client summary (visuals, plain language)

4. Policy Placement process

  • AI auto-fills insurer forms from client data
  • AI validates completeness & compliance
  • Broker reviews and approves submission
  • AI tracks application status in real-time

5. Ongoing Service & Renewal process

  • AI sends proactive renewal reminders
  • AI suggests alternative products if better coverage/pricing emerges
  • Broker validates options and engages client

6. Claims Assistance process

  • AI checks coverage eligibility against policy terms
  • AI pre-fills claim form, validates completeness
  • Broker reviews, submits, and supports negotiations
  • AI tracks claim progress and alerts client in real-time

With AI as a co-pilot, processes become faster, more accurate & more client-friendly, but the broker still adds the human judgment, negotiation, and relationship trust that AI cannot replace.

Using the following link you can access this sandbox SIPOC model in the ProcessHorizon web app and adapt it to your needs (easy customizing) and export or print the automagically created visual AllinOne SIPOC map as a PDF document or share it with your peers: https://app.processhorizon.com/enterprises/HPnjsayRVDdRntkLVBJgcUuY/frontend